A Make-up Counter That Works Thanks To Social Networks

Before tackling Perso, the entire team was also developing products related to the world of beauty. We can cite for example a portable device capable of detecting UV, an augmented reality mirror application, as well as a smart hairbrush, all designed in collaboration with the French company Withings, which develops and markets connected objects. For Guive Balooch, head of L’Oréal’s technology incubator, “the ultimate goal is to create products Mexico Phone Number List  solutions that consumers do not consider as simple technologies, but as essential elements of their daily lives”. Create a personal connection with smart devices The Shiseido brand was not present at CES 2020, but that’s not why it is behind L’Oréal in terms of technology.

In fact, Shiseido also released its own smart skincare device, named “Optune”, six months before CES in Las Vegas. This equipment shares many similarities with Perso. Both machines use artificial intelligence to analyze photos of a user’s face, with the aim of detecting possible skin problems and combining this information with location-based weather and air pollution data. of the user. The goal is to create a personalized moisturizer by simply clicking a button! However, Optune may also integrate additional data into its analysis, including sleep time and information on stress levels and menstrual cycles. This product, Optune, was developed thanks to the association of two technology companies acquired in 2017, MATCHCo and Giaran. It is available to the public, on a subscription basis which costs 10,000 yen per month, or just under €80.


Unlike L’oréal, Shiseido Did Not Declare Its Intention

Unlike L’Oréal, Shiseido did not declare its intention to become a leader in the field of Beauty Tech. When launching Optune. Instead. The Japanese cosmetics giant is focusing on how technology can make its brand. And products a leader in personalized face and skin care. In a recent interview with the Nikkei Asian Review. Shiseido President Masahiko Uotani said that no cosmetics company has yet been. Able to incorporate full customization into their business models. And to add that if Shiseido were in the lead in this field, they could probably overtake the world leader in the sector. L’Oréal. Products like Optune are designed and developed at the “Shiseido Global Innovation Center, located in Yokohama, Japan. For obvious reasons, many corporate innovation labs operate in strict secrecy and are not open to the public.

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Shiseido took the opposite approach, giving the public the option of accessing the center’s first two floors. In addition to housing a museum, a café and a fitness studio, this large complex allows visitors to chat with company researchers and discover the brand’s latest technological innovations. Although Shiseido hasn’t acquired a technology company since 2017, it is still active in the startup space. Its venture capital fund, Shiseido Venture Partners, has already made four investments in two companies since its inception in 2016. Shiseido’s venture capital fund is primarily focused on the impact technology can have on its customers. In an interview with Forbes magazine, Marc Rey, chief growth officer at Shiseido, said the Japanese company is extremely picky about the level of quality and innovation in startups it wants to invest in.


A Make-up Counter That Works Thanks To Social Networks

For Rey, the most important thing. And what interests Shiseido, is as much the promise and the vision announced. By the startup as the technology that is implemented. Technology is only essential if it can bring an innovative service and a real change for the consumer. » A make-up counter that works thanks to social networks.  The Chinese social media platform WeChat was relatively unknown in the United States until recently. Statistics on the number of users are hard to come by. But it is estimate that in July 2018. The platform had around 2.5 million monthly active users in the United States. Five months later, WeChat announced that it had 1 billion daily active users worldwide. And while WeChat isn’t as big as Facebook or Instagram in the US. The Chinese social networking app has caught the eye of New York-based cosmetics brand Estée Lauder.

In the company’s New York-native store located at the MAC Shanghai Store. Customers book appointments and receive real-time recommendations from influencers via WeChat. Also, they can pay for their purchases using WeChat. The store also offers virtual testing and allows customers to create custom, 3D-printed products in-store. Tricia Nichols, the former vice president of consumer marketing for the Estée Lauder Group. Explains that the Chinese public’s engagement with the American cosmetics brand is done through the WeChat platform. Which covers luxury brands in China. She adds that in China. WeChat is an indispensable tool for converting people interested in Estée Lauder products into customers. It is indeed the Chinese platform that allows the New York group. To bring its online audience to physical points of purchase.

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