Madrid Spain the Growth of Advertising. Philippines Phone Number List Investment on the Internet in Spain During the. First Half of 2011 Has Been 14.4 Percent . If Compared to the Same Period Last Year Which Adds Up to a Total. Of 431 Million Euros (About 308 Million Dollars at the Exchange Rat. According to Data From Research Carried Out by the Interactive Advertising Bureau ( Iab ) in Spain and Pricewaterhousecoopers ( Pwc ). According to the Information Obtained It Is Expected That by. The End of 2011 the Internet Will Become the Second Advertising .medium in Spain Ahead of Newspapers and Behind Television. As Stated by the President of Iab-spain Javier Navarr. Vice President Alex Marquina . And the General Director of the Association.
Antonio Traugott During the Presentation
Of the Results of the Study. In Spain Advertising Investment in. The Network Is 15.6 Percent of Total Advertising Spending. While Television Remains in Undisputed First Place With 43.9 Percent and the Written Press Remains. Philippines Phone Number List In Second Place With 16 .8 Percent. With Regard to Investment in Advertising for Mobile Devices. (Not Taking Into Account Applications and Messages), the Percentage Reached Almost Two Percent of Billing in Digital Media.with a Figure of 7.3 Million Euros During the First Half of 2011. On the Other Hand, on the Interne. Investment According to Format Has Been Equaled This Time. Between Spending on Sponsored. Links and Search Engines ( Searchand Graphic.
Formats Display With Figures of Million Euros
Respectively. Philippines Phone Number List If Compared to the First Half of Last Year. There Has Been an Increase in Search Advertising of 10.4 Percent and 18.8 Percent in Display Advertising . Precisely in the Display Format. 56.3 Percent of the Investment Was Made in Integrated Formats (Such as Banners and Button. Which Represents an Increase of Five Percent Compared to 2010.while Spending on Other Modalities Such as Email Marketing. Which Fell From 8.9 to 4.2 During the First Half of 2011.and Sponsorships and Fixed Sections, Which Decreased .from 7.42 to 5.4 Percent During the Same Period. Another of the Data Highlighted by the. Iab Has to Do With the Increase in Video Advertising.