See the number of visits to your Shopify store in real time observe the duration of time spent. By users in total and on each of your pages know the geographical origin. Of your visitors as well as the electronic devices used evaluate the bounce rate. On the pages of your products for sale on your Shopify store. This first information already gives you the opportunity. To better understand the impact of your website. On users, thanks to the analysis of their behavior. You then have more material in clarity to be able to adjust the presentation and the content strategies of the platform. Depending on your sales objectives, the analysis results also allow you to re-evaluate your products put online. By making an observation on the articles generating a high bounce rate. You can quickly question the imperfections of these.
Such as: The image and visual presentation of the product Structure and layout The positioning of the product on the website of your store: The clarity and relevance of the offer Following the identification of the points to improve, you will be able to take actions accordingly such as: Rework the online product description. Publish a more attractive and aesthetic photo of the item for sale. Revise the layout to allow the visitor to have better visibility of your product range (change of font, background color, image size). Clean up the article presentation page to make it easier for visitors to use and encourage them to buy. Finally, the Google Analytics interface also provides you with information on the sources of your users’ traffic.
How To Set Up Google Analytics On Shopify Shopify Does Not Contain Google Analytics
You will find data on: organic traffic paid traffic email traffic direct traffic social traffic referral traffic the other section Standard conversion tracking metrics To further analyze your Shopify store, the Google Analytics interface offers standard metrics to calculate: Income: information on the total income earned without deducting your Armenia Email List expenses. Profits: the tool displays results on the amount generated by your store, following deductions related to your operating expenses. Revenue per visit: the interface provides the conversion rate report as well as the average order value. Note that the traffic source is also indicated, which is an effective way to define your best acquisition channel. The return on investment (ROI – Return On Investment): thanks to the figures obtained by Google Analytics, you can calculate your return on investment. The latter is usually measured as a percentage.
Simply divide the profit by the overall capital and then multiply it by 100. The average order value (AOV – Average Order Value): this term refers to the average amount spent by the consumer per transaction carried out. To get these numbers, simply divide the total amount of revenue by the total number of orders. You have then understood, Google Analytics offers you a considerable saving of time around. The understanding of the behavior of the Internet user as well as the points. To improve around your Shopify store. It is a tool that gives you access to concrete databases. It facilitates both the analysis of your business. But also avoids speculation around the marketing strategies. To be carried out for the development of your turnover.
Click “Get Tracking Id” To Proceed To The Next Step
So you will need to integrate this tool. The installation steps are relatively simple and quick, you just need to follow the mentioned instructions step by step. Create a Google Analytics session To create a Google Analytics session, you first need a Google account. If you already have the latter, register with Google Analytics. The desired format for our tracking is for our Shopify store, we need to make sure to select the “Website” element. A form field will appear, where you will have to fill in: The name of the Google Analytics session The name of the website The Shopify website URL The industry category of your domain The time zone used in reports The configuration of data sharing on Shopify will appear, you are free to uncheck the options that do not suit you.
The screen will show your tracking ID along with your embed code. Integrate Google Analytics into your Shopify store To do this, you will simply need to copy the integration code provided by Google Analytics. Now go back to the administration panel of your Shopify session. Go to “Online store” then click on “Preferences”. You will see a section dedicated to Google Analytics. All you have to do is paste the code you copied into the field addressed and then save your changes. Enable eCommerce in Google Analytics To complete your installation on Shopify, just follow these next 3 steps to enable e-commerce in Google Analytics: Log in to your Google Analytics session and head to the “Admin” section. Under the “View” tab, select the “E-commerce settings” option.