Different channels is what will ultimately grow your brand and increase customer loyalty

Prior to the pandemic, brick-and-mortar stores Poland Phone Number like Sephora or Shoppers Drug Mart’s Beauty Boutique dominated beauty sales with 85% of beauty products being purchased in person. Luckily, with a shift in consumer shopping habits, particularly a shift to online shopping and the growth of e-commerce businesses since the beginning of the pandemic, newer and smaller brands have had the opportunity to grow their businesses and compete with more established brands through digital marketing. bugherd-campaign-dan-2022 Cosmetic and beauty brands play a major role in the e-commerce industry and there are many beauty and wellness trends in the e-commerce sector.


As of 2021, 87% of beauty shoppers


Spend the same or even more online than they did in-person prior to COVID-19, and 57% of consumers claim that over 1 in 4 of their beauty product purchases in 2020 were done with brands they had never bought from before. Top 5 Marketing Strategies for Beauty and Cosmetic Brands Bold x Collective understands the importance of marketing in thebeauty industry. In this blog their creative and performance team has put together a. List of 5 marketing strategies for your beauty and cosmetics brand 1. Build a community fortunately the beauty industry. Is quite large which means there is a huge demographic interested in this market. However this also means there are a lot of competitors. And brands need to work twice as hard to set themselves apart from all the others.

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Building a community across your


This can be done in a variety of ways, such as:Conduct frequent Q&A sessions whether on Instagram stories or in the comments of a post, to make your brand a helpful beauty guide for consumers. While this is frequently done through social media, another example would be Sephora’s Beauty Insider Community on its website. Sephora beauty insiders are real employees in real-time who are. Readily available to chat and help any customers shopping. Through their e-commerce site. Create fun and engaging content for your social media. Rather than constantly displaying and promoting your products with graphics and images, consider incorporating your products into more lifestyle-related content.

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