Facebook advertising is one of the most affordable and influential digital advertising channels today. This is also where the majority of people spend their time. With 2.7 billion monthly active users. More than a third of the total global population. And almost 30 minutes of time spent on average daily by subscribers on the platform. Facebook Netherlands Phone Number List one of the best channels to reach people with messages, along with Instagram. YouTube, and other social networks. What does this mean for companies working in the tourism industry. Especially during this difficult time, marked by the COVID-19 pandemic? This means that a large part of your target audience uses Facebook. Retention: The Ultimate Growth Strategy Intermediate Retention: The Ultimate Growth Strategy Retention.
The Ultimate Growth Strategy To download Additionally. The social media giant has introduced a growing range of online tools and services related to the travel industry. Which can allow users to find inspiration, seek travel recommendations from friends and even to book hotels. As more and more users flock to Facebook before. During and after their travels, there is a marketing tool that all tourism professionals, and in particular hoteliers. Whether French, Swiss or American, should know: Facebook ads for hotels, called “Travel Ads” (formerly “Facebook Dynamic Ads for Travel”). Facebook Travel Ads offer brands and businesses operating in the tourism. And travel industry a way to reach different audiences at different stages of their buying journey. With personalized messaging, helping to grab early attention. users and stimulate direct bookings.
What Are Facebook Travel Ads?
Based on analysis from multiple travel consulting firms. Facebook Travel Ads is able to deliver higher ROAS (Return On Ad Spent) than standard retargeting strategies found in the online advertising market, making it a high value resource for all hotel marketers. In this article, we are going to discuss how Facebook Travel Ads works and outline its key benefits. What are Facebook Travel Ads? Facebook Travel Ads is a native marketing solution for the travel industry. That offers highly personalized advertising products on Facebook, Instagram and various websites within Facebook’s Audience Network. You can use Facebook Travel Ads to reach people. Who visited your website but left before booking. As well as people who didn’t visit your website but showed interest. In your destination while browsing the internet.
Facebook Dynamic Retargeting Ads/Ads are different from standard retargeting solutions because they allow you to target users with ads based on actions they took on your site, dates they stayed, types of rooms desired and other more specific details they may have provided. These ads use dynamic values and real-time data provided by dedicated search engines for booking hotel rooms, such as room rates, number of visitors and dates of stay). Because these ads contain highly relevant information, they can generate higher conversion rates and ROAS than standard retargeting. Convert more travelers with Facebook Travel Ads To help your hotel maximize its investment in Facebook Travel Ads, here are three tips you should consider.
How Do Hotels Benefit From Facebook Travel Ads?
Narrow your audience: Narrowing your audience allows you to target users with the right message, at the right time, based on their behavior and interactions on your hotel or travel agency website. Based on this, you can get a pretty good idea of their purchase intent and where they are in the booking journey, and tailor your messaging accordingly. Here are some simple, yet useful things to consider for every user: How many times have they visited your website? What dates are they interested in? Is he traveling with children? Did they reach the payment page? You can then use the answers from these questions to create more personalized ad copy. For example, you may want to target people traveling with young children, who have visited your website several times in the last two weeks, but have not yet taken the decisive step, i.e. say make a reservation.
In this case, create an ad for this segment, promoting your child-friendly amenities, for example, or with an enticing offer for your family-friendly rooms or suites. Facebook Travel Ads allow you to further refine your audience by targeting users based on their location, age, gender, behavior, relationships, and personal interests. So, if you want to operate even more precise selections and categorizations, it is possible. Why not consider creating mini-advertising campaigns, aimed at only 20/30 people, who have passions like ecotourism, water sports, or yoga? While you may not want to be so specific, the ability for very specific segmentation can help you increase conversion rates by promoting relevant sales pitches to different customer groups. 2. Be smart with your ad spend: Smart targeting is key to maximizing your return on investment.