How Can The Pandemic Affect Holiday Shopping?

With the COVID-19 epidemic resurfacing at the end of the year, a big doubt hangs over the Christmas holidays. Are we going to be able to take advantage of the beautiful windows decorated for the occasion and this unique. And family atmosphere which brings so much pleasure to all? Nothing is less sure. As experts have predicted for several months now. These end-of-year celebrations may well be different. And consumers will have to adapt, just like merchants. But the good news is that between the end of November (Black Friday) and the New Year. The French should spend around twenty billion euros online, a figure up. By almost two billion compared to the same period in 2018. While brick-and-mortar outlets. That have no digital sales channel are very concerned. E-merchants are rubbing their hands because.

Christmas due to COVID-19. Many people, especially the most fragile, are afraid to go out for shopping, so the option offered by online shopping platforms seems like a blessing. Worried consumers will be more attentive to online offers At European level, it is estimated that almost 80% of shoppers are concerned about doing their Christmas shopping in-store, and more than 75% of people will do some or all of their Christmas shopping online. While in the United States, nearly 80% of consumers think they will use 3 or even 4 different purchasing channels to please their loved ones and more than 70% say they will buy their gifts online. These figures represent a significant increase over last year. And obviously, COVID-19 is no stranger to this phenomenon. How will consumers go about preparing for their Christmas shopping? The vast majority will consult search engines and e-commerce sites.



Then, It Is Advertising That Will Also Weigh On The Choice Of Buyers

Thus, more than 25% of people admit that ads can give them interesting ideas for choosing Christmas gifts. E-merchants must find the right strategies to attract customers. What will be decisive for the coming weeks is the visibility of your e-commerce platform and your products. Also remember to optimize the performance of your website. As traffic should increase sharply. What do you mean by optimizing your website? It is above all a Kuwait Phone Number List  not making Internet users wait after each click. Here’s what you can do to improve your site’s loading speed.  Regularly check the speed of your site using tools such as “Test My Site” or “  PageSpeed ​​Insights  ”. Check your Content Delivery Network ( CDN ) providers, such as Google Cloud CDN, Cloudflare. Or Akamai, and see if you can adopt settings that may enable faster requests.

Make your site load faster by compressing your images and text, without compromising visual quality. Adopt font-display swap, so customers can read your site’s text, even when the main font doesn’t load fast enough. Remove unused tags from your tag managers, along with other deprecated functionality. The other aspect of your online sales site that you can optimize is the famous “UX”, or “user experience” in French. How? ‘Or’ What ? For example, by offering a transparent and fast payment experience to customers. Thus, it has been observed that more than 75% of smartphone users are more likely to buy from sites or mobile applications that allow them to make their purchase quickly and easily. So make your payment system quick and easy to use. Basically, it is the whole of your online sales structure that must be able to offer the best “user experience” possible.



Whether In The Invisible Part Or Visible To The Customer.

Consumers who will still buy in physical outlets are looking for security above all else As the COVID-19 epidemic continues to ruin our lives, consumers who do their Christmas shopping the traditional way are also not ready to take reckless risks. So, and this is hardly surprising, security will be a major concern for people who do not want to give up the magic of Christmas windows. But what we consider to be “in-store” shopping at this end of the year like no  is going to be a little different from what we are used to. For example, practices such as “curbside pickup” or “contactless shopping” should be developed. What is it about ? The “curbside pickup” is a safe way to retrieve items that you have ordered from a store via the internet. Thanks to this method.

This allows you to keep a reasonable distance from staff and other store customers during this outbreak. “Contactless shopping” is a broader concept, which simply means that the consumer has made a purchase on an online platform allowing him to choose the delivery method: home delivery, in “curbside pickup” mode, or pick-up directly at the store. This type of service is expected to be on the rise this winter, with more than 50% of US consumers, for example, planning to shop at stores offering contactless purchases, while nearly 50% of consumers said they were strongly interested in in-store pickup or curbside pickup services. Speaking of which, Google announced in May that e-tailers would have the ability to flag their products as available for the curbside pickup service directly in advertisements. advanced purchases.


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