How Many Registrations Have Taken Place, Through The Event Manager

Of course, knowing that a conversion has occurred and reporting it are two different things. Facebook is able to tell you, for example, And you can also see how many saves occurred for a particular product on the Custom Conversions page. Custom conversions allow you to create specific rules for certain events or URLs to better monitor and optimize your Facebook Ads. But this is a point that is often misunderstood by some Facebook users. Because these figures do not necessarily represent the number of people who clicked on your ad and made a conversion. They include all activity related to that event or personalized conversion, whether it originates from your Facebook ad, a Facebook post, or elsewhere (including other platforms).

The source doesn’t matter. That’s why the numbers you see, for example, on your personalized conversions page almost never match the numbers associated with your Facebook ad campaign. Let’s take a concrete example to better understand: Although every e-merchant in the world wants everyone who clicks on their advertisement to immediately buy their products or react positively to their CTA, in reality this is rarely the case. We know that when people interact with your Facebook ads, it can take the form of various actions, such as watching your ad’s video, sharing, liking or commenting on your ad, visiting your website, or buying your product. , among others. Suppose that, like many e-merchants or businesses that use Facebook for their promotion, you have three Facebook advertising campaigns active simultaneously, as described below.


A Campaign Which Promotes A Live Event

And prompts users to fill out a sign-up sheet A campaign B. Which promotes an online course. And leads users to a registration form A C campaign. Which promotes the sale of your products and encourages users to buy something from your e-store. Now imagine that an average user sees an ad for campaign A. But instead of clicking on the sign-up sheet. He Bahrain Phone Numbers List  channels and goes to your website. Where he finally decides to buy the one of your products. In theory, it is not a success from the point of view of the strict parameters provided for in campaign A. The objective of this campaign A being to make the Internet user click on the registration form. But is it reasonable to qualify this sale as a failure? The answer is of course “no”.

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Somewhat old and outdated marketing technologies. Like cookie-based tracking, are not able to recognize this nuance. And do not register any recognition of this success in your campaign A. While the attribution tool offered by Facebook offers more powerful and fine-grained tracking capabilities, which lead to clearer marketing analytics, as long as the user action occurs within the so-called “attribution window”. “. Simply put , the “attribution window” is the total amount of time that Facebook can take credit for conversions that occur after users see or interact with your ads. In order to attribute merit to advertisements, even several days later, Facebook tracks the activity of its users and in doing so sheds light on their “path to purchase”, to the delight of the marketing teams of many companies.


This Includes All Actions Performed Directly On Your Ad

Such as video views, post reactions, post shares, and link clicks. This type of attribution is the easiest to understand: if someone sees your ad and clicks on the link, Facebook reports 1 impression and 1 click on the link. Actions taken outside of your ad. This includes any actions triggered by your ad that do not occur at or through the ad itself. For example, after seeing your ad at the beginning of the day, a user may decide to visit your website and order a product later in the evening. If the user does so within a day of viewing your ad, the action is attributed to Facebook, even if there was no direct interaction with the ad itself — which is still difficult, however. to prove. If the Internet user clicks on your advertisement, in addition to viewing it.

The attribution window extends to 28 days (7, from now on). And any purchase or visit to your website occurring during this period will be credited to Facebook. If a view and a click occur at the same time. Actions that can occur during and outside of your ad. Some actions can be performe both during the delivery of your advertisement, but also outside of this time. For example, if you are promoting an online course, users may be able to enroll. By clicking directly on your ad. But they can also click on your advertisement. To go to the official event page in question and respond. To the invitation on that specific page. You can distinguish between these two actions. By modifying your attribution windows to show both View-through and Click-through action types .

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