Creating a website is an important first step in establishing your online presence. However, it is necessary to constantly distinguish its content from others. To make the most of its positioning on search engines. The use of a web audience analysis tool then becomes essential for marketing reasons. Find through this article. The essential points to have a first understanding of the tool. As well as the different steps to know how to install Google Analytics on your WordPress site. The usefulness of installing Google Analytics on WordPress Installing Google analytics allows you. To collect information about your audience. Its features give you the opportunity to have control over data from your WordPress site such as. The person who visits your site. Geographical and technical information on the origin of your audience.
User presence by hour, day, week, or month The origin of your visitors. Data informing the source of traffic used by users (social networks, search engines, website, etc.). User interaction on your site. The various actions taken such as a purchase or registration. These databases are useful for your WordPress website in order to be able to. Adjust your website so that you can increase the interest of your audience. For example improving technical aspects. Or adding a language. Optimize your traffic sources by determining the most used acquisition channel and improving it. Develop your content as well as your strategy in order to be able. To respond in a relevant way to the interests of users Track. And evaluate your marketing campaigns Detect the worst performing pages.
The Next Step Is To Add The Tracking Code To Your WordPress Site
Registration is not necessary if you already have a Google account like Gmail, you will simply need to log in to it. Once you pass this step, you will find the information that will explain the 3 steps of how the tool works. Click on “Sign up” to begin. You will then have to choose between using it for a mobile application or a website. In our situation, which is to install Google Analytics on a WordPress site, you will have to choose the website option. A form will Andorra Email List with different fields to complete on: The account name The name of the website The URL link of the website The sector category The time zone used in reports Note that your account can track multiple sites. The name of the latter will have no influence on the name of your different WordPress sites. Set the data sharing settings according to your preferences. Once you are done, go to the User ID. You will be asked to agree to the terms and conditions before you can continue to proceed.
To do this, you will need either your tracking code or your tracking ID. If you have already closed your Google Analytics window, head to the Admin section, then Tracking Information and Tracking Code. How to install Google Analytics on WordPress with the insertion of the code in the header.php file In order to be able to track your visitors with Google Analytics on WordPress, you must start by adding a specific code to each page of your website. One of the easiest ways to add Google Analytics tracking code to your website is to use the Header. In this way, the code is automatically added to each page. Thanks to the way WordPress is made, the process is relatively easy. Most standard themes use a Header folder responsible for the corresponding section of the site.
Install The Google Analytics Plugin
It is therefore simple to implement the Google Analytics code there to introduce the tool to the WordPress site. However, it is preferable for security to avoid modifying a parent folder. Which could be delete during the update. Child themes are very useful in this case and allow you to make changes more easily. Then, paste the Google Analytics tracking code in the Header before closing with the following command: </head> Be sure that your code is mentioned between the <script> commands so that it is recognized by browsers. How to Install Google Analytics WordPress Using a Plugin For this tutorial we will use as an example one of the most used plug-ins: MonsterInsights. There are equally popular and effective plugins for WordPress like this, namely GA Google Analytics and Google Analytics Dashboard for WP.
The first step to using a plugin on WordPress is to install it. On the dashboard, navigate through Plugins (or Extensions) to end up on the extension browser page. In the search bar, type MonsterInsights. To see the various plugins similar to this one, you just need to enter the keyword Google Analytics. When you have found the Google plug-in among the list, proceed with the installation and then activate it on WordPress. 2. Connect to Google Analytics Once the plugin is activate. You will find a new item in your menu under the term “Insights” in your dashboard of your WordPress site. Head there to access the settings. You will need to authenticate your Google account, just click on the dedicated button. This will automatically redirect you to the Google Analytics page.