We have known it for several months now: the end-of-year celebrations in 2020 are bound to be different from previous years because of the crisis caused by the COVID-19 epidemic. Traders who have barely integrated the digital factor into their business are of course very worried, because their economic situation will remain very fragile, following the evolution of the health crisis. Entrepreneurs working in e-commerce, on the contrary, are rubbing their hands! Because it’s a bit as if the eruption of COVID-19 had accelerated the transformation of consumer habits: online orders for products and services have been exploding for 6 months all over the world, and this is a trend that seems irreversible. Ecommerce tunnel optimization and tools Intermediate Ecommerce tunnel optimization and tools Ecommerce tunnel optimization and tools
Moreover, many entrepreneurs have taken advantage of the crisis to make the changes they have wanted to make for a long time, which have become priorities and even urgent. This has accelerated innovation within their business, enabling them to delight customers and find new ways to grow. With the Christmas holidays fast approaching, marketers are realizing that digital marketing is essential for continued growth. So how can you use digital channels and tools as a growth engine for your online business at the end of the year? This is what we will develop in this article. Mobile First It is true that cell phones or mobile phones were not originally designed for online shopping or for making payments. Yet we have resolutely entered a world adapted to mobile support. Take for example the enormous quantities of images and videos present on the web.
The General Public Does Not Perceive The Technological Effort
However, one has the impression that this content passes from the computer to the portable effortlessly. And that’s what consumers expect. They hope to see content suitable for their mobile phone. This means that merchants must proactively optimize these images and videos so that people who go shopping during the holiday season can access Ghana Phone Numbers List quickly and make purchasing decisions. We have to think about the baby boomers, who represent a significant number of consumers in all developed countries. These boomers generally have a lot of purchasing power and they too are starting to make purchases online. But their vision may not be as good as that of Gen Z! Therefore, images or text shown on mobile phones should not be tiny or unreadable. which represent a significant number of consumers in all developed countries.
And they too are starting to make purchases online. But their vision may not be as good as that of Gen Z! Therefore, images or text shown on mobile phones should not be tiny or unreadable. which represent a significant number of consumers in all developed countries. These boomers generally have a lot of purchasing power and they too are starting to make purchases online. But their vision may not be as good as that of Gen Z! Therefore, images or text shown on mobile phones should not be tiny or unreadable. In the midst of the pandemic, there has been an increase in contactless payments in the United States using apps like Apple Pay, Android Pay and Samsung Pay, as well as online payments.
These Boomers Generally Have A Lot Of Purchasing Power
This means that it is more important than ever to bet on digital technology adapted to the mobile medium. Make full use of available real-time information and automation techniques to attract new customers. While most people were stuck at home looking for new ways to exercise in limited space. Lululemon, which makes cutting-edge sportswear. Use real-time information on home fitness trends to drive content creation and ads on its YouTube channel. The brains behind the Canadian sportswear company have seen spikes in searches for the following query. They then immediately prioritized that theme and started creating. And publishing content that aligned with that topic. Thus, Lululemon was able to respond in record time to a clear need expressed. By consumers, while attracting new audiences. And increasing the number of subscribers to his YouTube channel by 89%!
The number of views for their videos exploded, as did their ad revenue. The Canadian company also continued to build on its existing automation strategies through paid programs. That allow rapid response to changes in consumer behavior. His remark is right on point, especially for small. And medium-sized companies that have a limited number of employees. According to her, automation processes and machine learning really enable the change of dimension. Drive online sales with a holistic approach Take the example of the Californian company Ariat, which specializes in the retail sale of shoes and clothing. Originally an omnichannel retailer, Ariat recently decided to refocus its strategy on e-commerce, when many of the brand’s stores had to close due to the COVID-19 epidemic.