During the last days of December 2020, the spirits will still be turned towards the end of the year celebrations, a key period for all e-commerce players. But as any entrepreneur knows, there is hardly any respite in e-commerce. And indeed, we hardly have time to savor the turnover obtained at Christmas that we have to prepare for the Spain Phone Number List sales! Digital display advertising , What are the advantages Intermediate Digital display advertising , What are the advantages Digital display advertising , What are the advantages To download This is why you must prepare now for this great shopping event which normally starts in early January and ends in early February.
And it is better to be well prepared to approach it calmly. We will see in this article how best to anticipate the 2021 winter sales, which will be important for all traders, after this catastrophic year. E -merchants, on the other hand, will have to do everything to stand out and offer the best possible shopping experience to consumers, as competition becomes fierce in the e-commerce sector. Here are some good tips and tricks to know to make a success of your 2021 winter sales. 1- Plan your action and get organized for the event As we said in the introduction, you will have no respite between Christmas and the start of the sales. But take advantage of the few days at the end of December to analyze sales and customer behavior, and what the competition is doing.
This Four-week Period Looks Like A Real Sales Marathon
Also try to think back on the things you could have done better at Christmas. So you don’t repeat the same mistakes in January. One thing you can do at the beginning of January. A few days before the sales, is to offer your base of loyal customers. To be notified by SMS so that they are aware of the exact time. when the sales start in your e-shop, and therefore benefit. From the most advantageous offers and discounts first. In principle. A good SMS campaign should provide you with a fairly impressive rush. On the first day of the sales. You will need to carefully observe the sales and the excitement caused by the discounts and discounts displayed on your online sales site. The first days of the sales are crucial, and it is essential that you highlight your flagship products and monitor your stock.
During the sales, remember to provide animation and variety to your commercial action, by adopting a different theme each week, by type of product, for example. Try telling a story to your customers to bring this shopping frenzy to life. We must avoid at all costs a monotonous and lackluster marketing approach. The sales period must be a celebration of sales and a magical moment for customers. At the end of the sales, you have to go all out to liquidate at all costs the stocks of products, various articles or clothes that you absolutely must get rid of.
How To Maximize Your E-commerce Sales During These Winter Sales
Like an email marketing campaign . Before each major shopping event of the year. An email campaign is a must. And the winter sales should be no exception to this rule. A few days before the fateful date. Prepare an email with well-written writing. Coupled with a chic and neat aesthetic to arouse. The curiosity of your contacts and make them dangle the possibility of good deals. Apart from discount prices, you must give your customers other incentives. To come and visit your website in January. Such as free delivery above a certain amount. Or loyalty points for any purchase made during the sales period. A crucial element of your email. To which you should pay maximum attention, is the subject line.
To be original, look for punchy puns with your brand name. For example, show the broadest sense of humor possible, or use emojis. To be successful in your emailing campaigns in 2021, it is absolutely necessary to personalize the content of your emails, as much as possible. Get, if you haven’t already, a tool for sending personalized mass emails such as SendinBlue. Active Campaign or MailChimp. These solutions will also allow you to achieve sophisticated. And elegant designs capable of catching the eye of customers. A customer who reads “hello” and his name next, when he starts reading your email, will inevitably be more affected than with a more anonymous formula. Update your website for this special event All visitors who will come to your home page before and during the winter sales period must understand in a fraction of a second that your e-commerce offers special offers.