However, Linkedin Provides Its Users With A Targeting Instrument

Called the LinkedIn Insight pixel, also called LinkedIn Insight “tag”, or LinkedIn tracking/conversion pixel. So what is LinkedIn Insight Tag for? By reading the rest of this article, you will discover all the advantages of this LinkedIn Insight Tag, how to install it, and how you can use it to create perfect retargeting lists for your advertisements. “LinkedIn Insight Tag”, what is it? The LinkedIn pixel/tag is a fragment of JavaScript code that you will place on each page of your website. What is the point ? Well thanks to this pixel, a cookie will be placed in the browser of all visitors. This way, whenever someone with a LinkedIn account comes to your website, you can target them on LinkedIn later. You can also use the pixel to track conversions when potential customers click on LinkedIn ads/ads that bring them to your site.

But you can’t collect data if you haven’t configured a tracking method. Adding the LinkedIn Insight pixel to your website pages — including subdomains or blog sections — will let you know exactly who visited your page. The LinkedIn pixel can track conversions and events, giving you the ability to see what’s working and not working on your website and gaining valuable insights into your ad campaigns. Conversions, remember, are the actions you want people to take when they come to your site. It could be downloading a guide, an ebook, registering for an event, making a purchase, etc. You will be able to follow the interactions of your visitors on your website after a simple click from them, and can then retarget your “missed” leads and customers.



For Example, By Using A Free Tool Such As “Website Demographics”

This is called remarketing: a customer came to your site, but did not perform the expected action. With this tool, you have a second chance to get it back with relevant advertising campaigns. The advantage that LinkeIn offers you is that a priori, you know most of your contacts on this platform, from near or far. In addition, this pixel, thanks to the Azerbaijan Mobile Phone Numbers  data it can provide, will help you optimize your advertising campaigns. For example, you can allocate a larger budget for your successful campaigns. On the contrary, reduce the scope for those that do not work very well. In addition to that, linkedIn Insight Tag will allow you to refine your targeting, thanks to the results observed on conversions. Finally, and this should necessarily interest you if you use LinkeIn for professional purposes, the Tag is able to provide you with a ton of other valuable information.

Azerbaijan Mobile Phone Numbers

You will be able to extract rather profitable information concerning your LinkedIn. “Connections” who visit your website: gender, age, geolocation, preferential channel (mobile Vs desktop). And even very precise data, such as sector of activity, position held, seniority, etc. To take advantage of Website Demographics, you will first need to create audience groups, i.e. determine. And establish segments of visitors who come. To your website that are of interest for your marketing action. Create a LinkedIn pixel and add it to your website. To use the LinkedIn pixel, you will need to insert JavaScript code into your website code. If this seems too difficult, ask a developer to do it. Or use a tag manager ( Google Tag Manager , for example). But for those who are used to working with JavaScript code. Or who have access to their site’s code and want to try, here’s how you should do it.



To Get Started, Log In To Your Linkedin Account And Head

Next, click on “Account Assets” and select “Insight Tag” from the drop-down menu. 3- And then click on the blue button “Install My Insight Tag”. 4- From there, click on “Manage Insight Tag”, then select “See Tag”. Check the box that will allow you to install the tag yourself (I will install the tag myself) to display the tag code. Copy the Insight Tag code to the clipboard. 7- On the backend of your website, paste this Insight Tag code just before the </body> tag in the global footer of each page of your site, including subdomains. Next, it’s time to check that your LinkedIn pixel is working. 8- Go again to your LinkedIn campaign manager page and click on “Account Assets”. 9- Select “Insight Tag” from the drop-down menu. 10- Here, you should see the name of your website in the “Tagged Domains” section.

Keep in mind that it may take up to 24 hours for this mention to appear. Let’s see how to do this operation using a tag manager. Because it remains the simplest solution and certainly one of the most popular. Follow the instructions above until number. And there choose “I will use a tag manager”. LinkedIn will immediately provide you with an identifier called “Partner ID”. Which you will just have to copy and paste into your tag manager. You will see a list with several manager tags. Such as Google Tag Manager, Adobe Tag Manager, IBM Tag Manager, etc. Use the LinkedIn pixel to create retargeting lists OK, you’ve installed the LinkedIn pixel. But that’s just the beginning. LinkedIn Insight Tag is a truly amazing tool that can help you find out. Which members on LinkedIn have visited your website.


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