To group these trends, we used the research work carried out by several sites across the Atlantic specializing in e-marketing, and in particular the blog of App Annie, the reference platform in the field of the analysis of mobile performance, which in November delivered some interesting predictions for mobile marketing in 2021. Here are the 10 essential points to integrate for your mobile marketing strategy in 2021, which we will India Phone Number List the rest of this article: Even at home we will use our mobiles more and more Mobile advertising spending will continue to grow Demand for mobile video games will continue to grow Demand for streaming apps will explode TikTok , the rising mobile social networking platform Mobile video content will continue to grow Expect more AR & VR on your wearables The rise of omnichannel More payment options on your mobiles.
The new possibilities that 5G technology will bring 1- Even at home, we will use our mobiles more and more Experts predict that more than 40% of home activities that include internet use will take place on mobile devices in 2021. So it’s not yet the end of the PC, which we will always use to work, but it is noticeable that people are increasingly using their mobile to shop online, and order food, for example. With the outbreak of COVID-19, social distancing policies had to be put in place to reduce the spread of the disease and the death toll. Consumers have hunkered down in their homes out of obligation and their cell phones have become the primary portal to the outside world.
Video Content On Mobile Will Continue To Grow
Time spent in the major so-called “at-home” categories is expected. To exceed 1.3 trillion hours on Android phones alone in 2021. Business and education apps are poised to grow 57% and 62% respectively over four years. Fueled by the continued growth of collaboration and video conferencing apps. Such as “ZOOM Cloud Meetings” — a growth. That has almost transformed the name of this company into a common name in the United States. Synonymous with conference calls! Zoom is about to enter the virtual online experience sector, with the launch of its new “OnZoom” platform. M -commerce already dominates our shopping experiences and many consumers are already used to using certain applications allowing them to have meals or groceries delivered.
Consumers will continue to rely on food delivery apps like DoorDash. And Uber Eats to bridge the gap between going to a restaurant currently impossible. And staying home. With tourism and hospitality being hit hard. By decisions to confine populations in a large number of countries. Including France, food delivery apps will become the cornerstone of restaurant strategies. Economic uncertainty has driven the adoption of finance apps since the first wave of COVID-19. It is therefore expected that financial applications will continue to be popular in the coming year 2021. As consumers have become accustomed to using their mobile phones. To make all kinds of payments and various banking operations.
Expect More “Ar & Vr” On Your Laptops
Mobile advertising spending will continue to grow. The average daily time people spend in front of their mobile phone screen has reached a new high during the pandemic. 4 hours and 20 minutes a day, 20% more than in 2019! That’s more than 25% of the average user’s daily awake time. This momentum continued in the third quarter of 2020. With an overall increase in time spent in applications of 25% year over year. And it is the advertising industry that is rubbing its hands. In 2021, mobile ad spending will climb to $290 billion globally. A compound annual growth rate of 21% over two years. In 2020, mobile advertising weathered the global crisis well. And demonstrated an admirable level of resilience for digital ad spend in general.
In the first half of 2020, despite reduced budgets, mobile ad placements grew by 70%. Given mobile’s resilience during the pandemic. Digital marketers expect advertisers to continue to allocate an ever-increasing share of their budget to mobile. While the US presidential election helped fuel mobile ad spending in the latter part of 2020. Advertising is expected to continue to fuel smartphone platforms and apps in 2021. It is also relevant to remember that consumers’ shift from PC to mobile at home is not a trend that comes from nowhere. The COVID-19 pandemic has simply catalyzed habits that people had already started forming a year or two ago. To reach the staggering figure mentioned above of $290 billion in mobile advertising expenditure. The other segments of the advertising sector will also have to show a level of performance in line with expectations.