More More Subtle and Tracking Techniques Are Multiplying

Wo giants youtube and instagram. Has imposed itself, and dictates the digital advertising. Market alongside facebook. Through their specific concept. Instagram relies on influence.R marketing and youtube on these pre-roll ads, for example. So facebook and google, along with amazon, generate about 60% of online ad spend. Or more than $70 billion. The latter is the only serious competitor to the .Duo of giants. Global ad spend chart graph of global ad spend. Source: zenith media the main challenges .Of advertising part of the future of advertising lies .In managing the influence of google and facebook in particular. We have just explained it their contribution is vital. And companies are almost forced to go .

Which Have Been the Most Affected by

Through these two giants in order. Taiwan Phone Number  To exist in the advertising market. However the rise of the company of jef. Bezos can come to thwart the plans of the duo. Currently this is the only threat that. Seems able to deal with them but experts do not despair .Of seeing other institutions develop on their own in the future. Then there is another point. Of paramount importance.The use and protection of users’ personal data.Taiwan Phone Number  This is a recurring topic in the news. There are indeed too many controversies concerning this subject. Like the Cambridge Analytica scandal with .The company of marc Zuckerberg. But since the implementation.

This New Regulation To Comply With the Rule

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Of the general data protection regulation (gdpr. Last may by the european commission. The rules in terms of data protection are much stricter. “ there was a period of tension during which advertisers, agencies, AdTech and publishers had to adapt to this new reality . Today, everything is working again in a relatively sustainable way with a few changes, including the fact that the data is a little rarer, but also more qualitative ”. Erik-marie bion vice president of verizon media. France and germany. (source: la réclame) paradoxically. Taiwan Phone Number The gafa benefit from this measure. They have means that enable them to comply .With the rules (or to financially assume the fines collected). Or, they benefit from their visibility, so that users blindly accept their terms of use. On the other hand.It is the geolocation companies.And the national media.

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