But regardless, much of this advertising growth is expected to come from the m-commerce boom and the continued process of moving from offline to digital advertising, and which accelerated sharply in 2020. 3- The demand for mobile video games will continue to increase Mobile video games saw record downloads in 2020. Amid increased Indonesia Phone Number List for games that are both casual and simple, but also for games that can be enjoyed by seasoned gamers, consumer spending on mobile video games are expected to reach new heights in 2021, and exceed $120 billion! Over the past two years, we’ve seen an expansion on both sides of the gaming spectrum, capable of satisfying both casual gamers and die-hard gamers.
which were previously only available on console or PC. Casual games as a genre have seen a real boom. In the first half of 2020, this type of game, which is called “hyper casual” in the USA, recorded 5 billion downloads worldwide. It is predictable that these games for casual gamers will adopt intermediate difficulty elements to continue to grow. “Hunter Assassin” is the No. 1 casual game for downloads since the beginning of 2020. It is a mixture of stealth action elements and strategic solving mechanics. These types of games represent an excellent user acquisition funnel for many publishers. To continue to satisfy these occasional players, the emphasis will have to be placed on player engagement, which requires more depth in the design of this kind of game. 2020 was also the year this hybridization happened in multiplayer games, which became more accessible to the masses.
Which Is Another Mobile Trend
“AmongUs! “, for example, managed to attract a casual audience, while offering elements appreciated by “gamers”. Interestingly, popular US Congresswoman Alexandra Ocasio-Cortez live-streamed an “AmongUs! on Twitch. It was, of course, a marketing campaign to encourage young people to vote, but this part has become one of the most watched Twitch streams of all time! It is therefore clear that video games represent a new area in terms of mobile marketing, which brands should take into account when trying to maximize the engagement of their audience, especially among Gen Z consumers. . This genre of multiplayer games is expected to remain in high demand in 2021 as consumers seek to stay connected with family and friends.
Mobile has made it possible for seemingly complex games to adapt to casual players. Due to the specifications of smartphones and the particular user interface. Yet today’s mobile phones are powerful enough to withstand a complex and sophisticated gaming experience. But also to allow fun with cross-platform games. Demand for streaming apps will explode US consumers are expected. To have an average of 9.5 video streaming apps installed on their phones in 2021. An 85% increase from 2019. How to explain this huge number? These video fans will seek out new providers to fill content voids. And expand their choice. During the pandemic, there has clearly been an acceleration in consumers’ search for additional content options.
The New Possibilities That 5g Technology Will Bring
As the lockdowns that have been set in Europe and the United States have grown. Consumers around the world have sought out more video flowing providers. To supplement their range repertoire. In this fairly fragmented market. We’re starting to see a major trend of clients looking for some kind of mini boxes. From video streaming providers that work like apps on their phones. While no one is hoping a major merger. In the video streaming industry next year. It might be the only likely option for the smaller players in this industry. Given the fierce competition we are seeing. notices. Take the case of “Shudder,”.
Their model seems totally suited to consumers looking for more content. While presenting a competitive price capable of promoting long-term customer retention. To stand out in 2021, businesses will need to take advantage of features. That meet the needs of socially distant consumers. Who spend a significant amount of time at home to stand out. And cultivate meaningful growth in engagement. Let’s take the example of Disney+ which launched “GroupWatch”. A shared viewing experience that taps into the growing trend of streaming together. While being each on their own. What industry experts expect are features that will prioritize socializing. Connecting, and shared experiences. Traditional video streaming providers also need to watch the market movements of edge platforms. Like TikTok and Snapchat, especially for Gen Z.