Although Estée Lauder has yet to launch a smart device, its tech department, which was previously spread across eight different offices in New York, was recently revamped. There are now two offices, one on Long Island and the other in nearby Queens. The Queens office is home to Estée Lauder’s first innovation lab and also hosts an New Zealand Phone Number List “hackathon,” a 24-hour competition where students and professionals must create a high-energy product or equipment. technology, and able to help drive the company’s sustainability efforts. In an interview with CNBC, Michael Smith, the CIO of Estée Lauder, said the hackathon provides the company with both an opportunity to engage with the wider tech community, but also to put the higher bar in terms of innovation.
For him, it is important to understand that there are trends where the transformation of a company requires external support. The product ideas that germinate during the hackathon are used to further the Estée Lauder Group’s strategic vision for IT and technology, and to bring new ideas to various teams across the company. Unlike some established companies in other sectors, L’Oréal, Shiseido and Estée Lauder do not seem to have ambitions to become full-fledged technology companies. For the cosmetics and beauty industry in general, technology serves as a means to an end, whether to connect with consumers in new and never-before-seen ways, or to provide more personalized products to consumers. But the pursuit of these goals is driving the beauty tech industry forward anyway at a pace that could soon result in beauty apps using AR and smart skincare devices becoming the norm in this world. activity area.
Facebook Travel Ads Also Lets You Adjust The Bid
Among other things, is the ability to filter people whose arrival dates have already passed. This allows you to reduce unnecessary ad spend. And not irritate customers with irrelevant messages. While they are enjoying their trip or have already returned home and are quietly watching videos on their tablet. Facebook Travel Ads also lets you adjust the bid. And budget for each customer segment based on its value. For example, you might want to place a higher bid for users interested in booking. In the next 7 days because they have a fairly strong purchase intent. Making them more likely to convert. You can also target groups who want to book. For a minimum of 14 days to maximize your return on investment. 3. Cross-sell and upsell to maximize ROI. Facebook Travel Ads also offers the ability to cross-sell. And upsell with customers who have already booked with you.
The key to successful cross-selling and up-selling is ensuring that your offer matches the interests. And profile of each relevant customer. For example, if a couple booked a room at your hotel on Valentine’s Day. Room upgrades and discounts on spa treatments for couples are likely to be greatly appreciated. But before trying to make these kinds of sales. Carefully examine your customers’ browsing and buying behaviors. To decide which offers might be appealing. How do hotels benefit from Facebook Travel Ads? Many businesses that operate in the travel industry have teste Facebook Travel Ads campaigns. To see how much more effective. They might be compare to stand retargeting campaigns. And according to most professionals who have tried, the results are there. They overwhelmingly saw significant improvements in their cost per conversion. Conversion rate, and ROAS when using Facebook Travel Ads compared to standard retargeting.
Intelligent Segmentation Professionals Who Used Facebook Travel Ads
And here are the top three factors that have made Facebook Travel Ads successful in boosting conversions. Efficient use of the budget The advertising budget of hotels. That leveraged Facebook Travel Ads was spent more efficiently. As the ads were shown only to people who expressed a strong intent to book. Since users were theoretically targeted based on their booking window. The ads were also unable to reach people whose desired arrival. And stay dates predated the broadcast of the ad campaigns. Which that made ad spend more efficient. Intelligent segmentation Professionals who used Facebook Travel Ads were able to segment users. Based on actions they took on their hotel website. This made it possible to create advertisements with personalized messages. Depending on each user’s stage in the booking process.
For example, it is possible to separately target users who landed on the available rooms page and left the site. And users who reached the checkout page but left before completing their reservation. By differentiating these two segments and targeting them. With appropriate advertising content based on their actions, there is a noticeable increase in conversions. Personalized communication The features offered by Facebook Travel Ads make it possible. To retrieve the information provided by the user (for example, the number of travelers in their reservation. The type of room, the dates of arrival/departure). By serving personalized ads with user-specific details. Facebook Travel Ads is able to drive more conversions than a standard ad. Conclusion Facebook Travel Ads offer hoteliers a way to retarget potential customers very precisely. And at every step of the booking journey.