Online And Offline Are Rivals, But Complementary

There is no doubt that e-commerce is on the rise today. And represents the future of commerce in the world to come. The COVID-19 crisis has accelerated its into new businesses, customers and product types. E-commerce has allowed customers to access a wide variety of products from the comfort and safety of their homes. And has given UK Phone Number Database List the opportunity to continue to operate and grow their turnover. Despite the travel restrictions and other containment measures. Ecommerce tunnel optimization and tools Intermediate Ecommerce tunnel. And tools Ecommerce tunnel optimization and tools. To download Some of these shifts in the e-commerce landscape are likely to be long-lasting. Given the possibility of new outbreak waves and the convenience of new shopping habits.

The rate at which e-commerce is shrinking the market share of traditional retail is incredible. And here are some figures to illustrate this phenomenon. In the first quarter of 2010, only 4.2% of US retail sales were made online. In the first quarter of 2019, it was 10.5%. The pandemic and the various. Confinements brought this percentage to 16.1% in the second quarter of 2020.  According to research by the University of California, 95% of the global retail market will be online by 2040. This movement is unlikely to be halted, given that nearly 70% of millennials prefer e-commerce to traditional retail. While 58% of Gen Xers prefer to shop online. And even 40% of baby boomers have been conquered by e-commerce! Only seniors are still resisting this ground swell.


we are not going to go over one by one all the advantages

And which make it successful (available 24 hours a day, 7 days a week, costs generally lower than traditional retail. Ease of online payments, ordering from home, etc.). Let’s first see why traditional is still very much alive, by analyzing its main strengths. And then let’s try to see how e-commerce and traditional commerce can complement each other, or even merge. Traditional trade is not dead Despite the dire predictions and the terrible pandemic that is hitting the whole world. And the retail trade in particular, traditional stores are not going to cease to exist. If physical stores adapt to the evolution and challenges of our time, they will never disappear. Why ? Because shopping is a visceral experience.

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To further complicate the situation and bring even more confusion between e-commerce and traditional commerce. We are seeing a resurgence of traditional of sale. Indeed, pure players in the online sales sector who were previously content to limit their activities. To the digital domain are now diversifying into the physical world with their own showrooms or pop-up stores. If they do, it is good that there is a demand for this type of sale by consumers. It’s a trend that’s being fueled by a number of factors. And one that will have far-reaching consequences in the ‘Stores vs. e-commerce’ conflict. So even as e-commerce and m-commerce continue to see an ascent. Physical storefronts will continue to be an indispensable staple for retailers of all persuasions.

Second, Shopping Has Always Been A Social Experience

It can be seen as an activity of spending time with friends or family, which gives the opportunity to discuss, for example, the appearance of an item before buying it. Also, with “real” shopping, there is no shipping frustration. It must be said that the delivery of packages has progressed a lot and that delivery times are getting shorter and shorter, but by buying directly from a store, you eliminate the problems of delays or damaged or missing packages. And then you have the joy of leaving directly with your purchase. Then, when you go to a store, you can define with certainty if an article pleases you and fits you. You know exactly what you are buying. There can therefore be no disappointment in the purchase, as is often the case with e-commerce.

Let’s see how e-commerce and physical stores can coexist and derive mutual benefit from their differences. Shop online, pick up your merchandise in-store Regardless of whether a shopper wishes to shop online or visit a physical store, one truth remains about shopping: customers like choice. The popularity of new shopping options like click-and-collect shows how much customers value the convenience of shopping online, while wanting the ability to physically inspect the product they want. This system of ordering a product online and picking it up yourself from a store has seen huge development recently, and the pandemic has further increased the popularity of this option.

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