Personalize The Customer Experience As Much As Possible Nowadays

You can do this by sending them personalized emails right after making a purchase, discount codes, etc.The creation and consumption of “Stories” has increased by 842% since their launch in early 2016 and Facebook already predicted in 2018 that the amount of sharing via Stories would surpass that of News Feeds in the course of 2020. And this is indeed what is happening. Also remember the words of Facebook CEO Mark Zuckerberg two years ago, who said, “Stories are a big step for the future of video sharing, which is why we’re all extremely involved in the Stories adventure. » And the news proves him right, because, like it or not, Stories represent the present and the future of social media. They are an incredible opportunity for small and large entrepreneurs who want to reach the millions of Internet users.

And potential customers – present on the American social network platform every day. In this article, you’ll learn all about Facebook Stories: what it is, why you need it for your online business, how to get started, and how it works. Facebook Stories, what are they? Stories is a feature that allows users to share photos, videos, and animations that disappear after 24 hours. It’s very similar to the concept of Snapchat’s Stories, which launched in 2013. Unlike most posts on other social networks, Facebook Stories do not provide the option to leave comments or likes. Instead, when people react with Stories, the interaction happens through Facebook Messenger. Content shared through Stories does not appear in News Feed. It is visible at the very top of the screen on the Facebook and Messenger mobile app. Regarding the desktop version, we can see the Stories at the top right of the screen.


Guide To Facebook Stories For Business

Here’s the introduction, but how does this relate to your business? Facebook, an incredible lever for your e-commerce With over 2.7 billion users, Facebook is the largest social network in the world. But are these users really involved in the daily activity of the platform? Well the answer is yes. More than a billion people log into Facebook every day and it is estimated that an average user logs into Facebook eight times a day. These users are so valuable that Malta Phone Number List  Ads outrageously dominates social media advertising, with 93% of social media advertisers claiming to use Facebook’s online advertising service. But what about Stories? The rise of the “Stories” format When Snapchat launched “  Snapchat Stories  ” in 2013, the whole world watched closely and waited to see if the concept could work. It quickly became a huge success.


Unable to buy what he wanted, the CEO of Facebook decided to launch a similar product. Several years later, it looks like Facebook Stories have taken over Snapchat. Stories are gradually replacing the News Feed Everyone has noticed: Facebook’s organic reach is decreasing year after year. And this trend is expected to increase. As early as January 2018. Adam Mosseri, the man responsible for Facebook’s News Feed. Said the News Feed would be more about connecting people. And less about consuming media in isolation. Soon after, Zuckerberg himself explained in a Facebook post. That we should expect to see less public content such as posts from companies, brands and media. And that Facebook should encourage meaningful interactions between people. What did that mean basically?



Show Your Customers You Love Them!

That Facebook tries to return to the original values ​​that made it successful. Content for friends and family, and less purely marketing content. As e-merchants, this turnaround should push you to exploit the potential of Facebook Stories. This format allows you to bypass the news feed and reach your target audience organically. Additionally, your Stories will be visible just above users’ News Feeds. But that’s not all. The potential of Facebook Stories for your digital marketing Today. The Stories feature has over 150 million daily active users globally. And as users continue to “migrate” from News Feed to Stories. That number will continue to grow. They provide a sense of urgency that most other social sharing formats don’t have.

Many digital marketers will tell you: there’s nothing like a little bit of FOMO ( Fear Of Missing Out ) to grab people’s attention. And as Gary Vaynerchuk, the American serial entrepreneur of Russian origin, explains so well, “it’s not the number of subscribers you have that matters, but the number of people concerned. It’s not the width, it’s the depth. It’s not the number of impressions you get, but the attention you receive. » Facebook Stories is also a perfect tool for sharing authentic content in real time, and can offer you an incredibly powerful level of connection and authenticity. Especially when you know that 94% of consumers say they are loyal to a brand that offers complete transparency. And undeniably, Stories are going to give you the ability to communicate more intimately with your audience throughout the day. In addition, it is now possible to place paid advertisements in Stories.

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