This is a guest post by emma colt . After that, As a result of a newsletter in which I talked about how to promote fiction books and said that she had not had good results using facebook ads. She replied that instead she had. Since I don’t lose stitches without thread. I encouraged her to tell us how and here she is. With hair and traces. Ladies and gentlemen. facebook ads:
Online Egypt Phone Numbers advertising for independent authors: why I think it’s worth it and how I prepared my last facebook ads campaign
In the anglo-saxon market of independent publishing. After that, It has been common for some years now to use ads on facebook (and instagram) and amazon to promote books that authors self-publish. In the spanish market. On the other hand. I don’t think it is so widespread. Moreover. I have the feeling that. In general. They generate a lot of suspicion.
Emma colt and her superpost on
Three years ago. After that, For a variety of reasons. I decided to try my luck in the world of self-publishing romance books.
In my beginnings I did a lot of things wrong:
• pretend to succeed with the first book (or the second. It goes). Done.
• make the covers myself. After that, Done.
• to think that romance books would be easy to write. After that, Done.
• pretend to cover fifty thousand social networks to promote myself. Done.
• compare myself with other authors and authors who succeed after two days. Done.
• despair. Done.
Fortunately. We can learn from all our mistakes.
On the other hand. After that, I’m happy to say that I also did some things right. One of them is sticking your head out into the world of facebook ads.
Go ahead. I’m still at the beginning of my career as a self-published author. And I’m still at the beginning of my “relationship” with facebook ads. This means that. After that, For now. My results are very modest and I don’t make a living from it; but. And I say this with absolute sincerity. I see possibilities.
To convince you of this. After that, I am going to share concrete figures comparing the data of three months during which I was not advertising. With the data of the following three months. During which I was advertising. Later I will also share a tutorial explaining. Step by step. How I prepared the facebook campaign for my novel secrets inconfessables.
• total income: €47.43 (this was going from bad to worse…)
In other words. In those three months I entered €172.02.
December 2019 to february 2020: a running campaign on facebook ads (and a small test on amazon)
In mid-december. suspense book ( unconfessable secrets ) and launched a campaign on facebook. Focused only on spain. For a few days in february. I launched a small test campaign on amazon in parallel. But it did not have a significant influence. Data for those months:
In december 2019:
• total income: €460.42 (I love you. Facebook ads!)
• the income of these last three months totals €1.225.04.
Below you can see a screenshot of my sales history and readings on amazon. And where you can clearly see when I did some kind of promotion:
I published a new romantic
Before calculating the benefits of the last campaign. A reflection: the vast majority of this income corresponds to unconfessable secrets . But the other books that I have published also benefited.
In those three months of campaign. The sales of the other books improved by 60%. And the readings in kindle unlimited improved. Attention. By 160%. Maths are not my thing. But I think I have done the numbers well: between september and november 2019. 30.061 pages of the other books were read; between december and february
The more books you have published. The more you will benefit from the campaign. But I’ll leave it there.
Between december 2019 and february 2020. I spent €450.44 on facebook. And I did a first advertising test on amazon that cost €69.61. In total. I invested €520.05 in advertising.