What is street marketing? Street marketing, or street marketing, is a form of “ guerrilla marketing “. That uses non-traditional methods to promote a product or service. It is simply an unconventional form of promotion whose main characteristics are the surprise effect. And the presence of unusual interactions in the city. It’s a term that was popularize. By Jay Conrad Levinson in his 1984 book Guerilla Marketing. In this book, the American author specializing in business and marketing gave the following definition. “It is an advertising process based on innovative. Unconventional and low-cost marketing techniques. Aimed at obtaining maximum exposure for a product “.
Among the sub-categories found in this set of guerrilla marketing. Are ambient marketing (also called “ place-based ” marketing, which blends into a particular environment). Ambush marketing ( “ surprise ” campaigns. Most of the time done without authorization or consent. Like in an ambush, and which can be illegal sometimes), and of course street marketing. On which we will focus. It should be note. However, that these subsets may overlap. In particular because very often this type of advertising action takes place in the street. Implement an inbound marketing strategy Beginner Implement an inbound marketing strategy. Implement an inbound marketing strategy.To download What is street marketing?
The Goal Of Street Marketing For A Digital Agency
As we saw in the introduction, the goal of street marketing for a digital agency is to use non-traditional advertising methods and spaces to draw more attention to an advertising campaign. Street marketing is limit to the streets and crowded public places. Anything found in the public space can be used by brands to promote a product: garbage cans, Bahrain Email List benches, bus stops, public toilets, pedestrian crossings, manhole covers, lampposts, etc. Marketers are finding it increasingly difficult to find new ways to reach audiences as the effectiveness of traditional advertising has declined. Street marketing takes advantage of this phenomenon by placing advertisements or advertising events in places where people do not expect to see them.
In general, when we think of advertising in the city, we tend to look up to observe billboards, but never to see advertisements on a manhole cover, at ground level! Yet this is the bet made in New York by a brand specializing in pipes, plumbing and water treatment, and which is called Roto-Rooter. Unlike the billboard which is unsurprising and mostly insignificant, a manhole cover is such an unexpected advertising medium that once the moment of surprise has passed, we take the time to read the advertising content. Those who did not know this brand will necessarily want to know more about it and its name will remain engraved in their minds. As for those who are familiar with this brand, they can only applaud the originality of the advertising campaign. But static ads aren’t the only form street marketing takes.
Who Distribute Samples And Coupons
It also includes more conventional types of operations such as the distribution of flyers, leaflets, etc. Many companies, for example, pay teams of young and enthusiastic “brand ambassadors” who distribute samples and coupons, answer questions and reinforce the image of the brand. Giving customers a chance to interact about a given brand’s products has a much stronger impact on their buying decisions than passive advertising. The only major drawback of street marketing is that it can sometimes be difficult to plan and implement. First, a marketer must come up with a truly unique idea. Then, the entire marketing team must ensure that the message conveyed will be seen and understood by as many people as possible. If the ad is too dark or abstract in its design or message, the effect will be nil for viewers.
Who is street marketing for? Street marketing strategies are available for a variety of businesses. It’s a way to build brand awareness that’s inexpensive and limited only by the ambition and creativity of your marketers. In fact, street marketing is accessible to companies willing to put in the effort. Moreover, the first street marketing campaigns were carried out by small companies who wanted to differentiate themselves from the big brands. It really is a means of communication that makes a difference. On the other hand, larger and more spectacular street marketing campaigns and operations are usually limited to large companies. These have the budgets and marketing expertise to buy non-traditional advertising space, design public shows and create accompanying digital components.