A global report on Internet habits published in 2019 revealed that Internet users spend more than 6 hours a day online. This figure confirms that digital marketing is one of the most profitable ways to reach your target audience anywhere in the world. But only with the right tools can you survive the competition and boost your growth. We therefore offer you a list of the best current web marketing solutions to improve your performance in the following areas: SEO, SEM, keyword ranking for content marketing, data analysis, email marketing, media marketing social etc. Keywordseverywhere Keywordseverywhere is a browser add-on that is impeccable for keyword research. Available for Chrome and Firefox browsers, it gives you insights into monthly keyword search volume by collecting data from different sites like Google Search, Google Trends, Ebay, etc. Google Trends Google Trends is another popular tool for keyword research.
It analyzes the popularity of the most frequent search queries in Google Search based on geographic and linguistic criteria. It also allows its users to compare search volumes for two or more terms and can also provide lists of related searches along with their search volume. Google Analytics It really is the must-have tool for all marketers! GA is able to collect data about your website visitors and allows you to deeply analyze every interaction made by your users. Thus, Google Analytics helps you better understand and evaluate the performance of your marketing, content, products, etc. Google Analytics is free and you will only need a Google account to start using it. Google Ads Google Ads is Google’s online advertising platform. As an advertiser, you will have to pay to display your advertising campaigns right where your potential customers are looking for services or products related to your business.
There Are Several Ad Formats In Google Ads
Search ads, Display Ads, Video Ads, and App Ads. Google Keyword Planner This keyword planner is free and integrated with Google Ads. You can use it as a keyword research tool and observe the performance of a given list of keywords. As advertisers you can use GK Planner to choose your bids and the budgets allocated to your campaigns. It Aruba Email List essential statistical data such as search volume, expected click-through rate, conversion estimates, etc. Google Page Speed Insights The speed of your website remains a key element when it comes to optimizing conversion rates and search engines. The display speed of your web pages is essential to obtain a better ranking on Google. Therefore, you should regularly check your page loading speed and follow Google Page Speed suggestions to make your site faster.
Buzzsumo Buzzsumo is a content curation tool every marketer should have that will help you develop smarter content strategies. Indeed, Buzzsumo makes it possible to understand what content works best for any given topic and it will be able to provide you with a plethora of information on the type of content that works well in a given niche, including backlinks (inbound links) and even more. Ubersuggest Ubersuggest is another fabulous tool for keyword research. It helps you generate hundreds of keyword ideas for your content marketing strategy. Keyword research in Ubersuggest is split into three main sections: Overview, Keyword Ideas, and SERP Analysis. In the overview section, you can see the search volume for any keyword, its popularity level, cost per click, etc.
Regarding The Serp Analysis
You will be able to observe which sites rank among the top 100 for a given term, for the estimated number of visits, etc. Similarweb Thanks to Similarweb , it is possible to have an overview of the statistics and traffic strategies of any website. For example, you can observe the stats of your own site as well as those of your competitors. All you need to do is enter the website URL. Similarweb provides a lot of information like website ranking, traffic estimates, engagement values, top keywords, similar sites, etc. Moz Moz is a tool that will facilitate your marketing content creation by researching you keywords and creating links. It can perform website audits, track keyword performance, analyze backlinks of any website. All you need to do is enter a domain name.
For the free version, you will be limited to 3 scans per day. Yoast SEO Yoast SEO is the Search Engine Optimization Plugin for WordPress. As the majority of websites today are created using WordPress, this is an essential plugin. Thanks to Yoast, you’ll be able to improve your website so that it is better referenced, optimizing your keywords, analyzing the readability of your content, activating impeccable permalink URLs, and much more. MailChimp Now let’s take a look at the most popular tool of the moment regarding email marketing, another major digital marketing technique. MailChimp is perfect for automating your email marketing campaigns. It lets you track traffic from your campaigns and like most other digital marketing tools, MailChimp offers a free version, which is fine for small businesses or if you’re new to e-commerce.