But you still only have a vague idea as to its intention and the context surrounding its interaction with your sales site. In fact, you probably don’t have any information about him beyond his identity and email address. If you’re lucky, you might have some additional information about where he lives, his age, his sex, or his job. How did you get this information? The person probably downloaded from your site, subscribed to a newsletter or created an account, and therefore had to leave some basic information about their identity, as we have seen. You can see that this is a basic track. That said, this bit of information gleaned by you is crucial, because before becoming a lead and signaling a tiny interest in your products (or not, it’s too early to tell), this visitor had probably already come to your site, but had taken no significant action.
In marketing jargon, we then speak of MQL and SQL. These are the two stages that follow the one we talked about, and which could also be characterize by the term “unqualified lead”. So what do the terms MQL and SQL cover? The acronym MQL stands for “Marketing Qualified Lead”. It is a notch above lead/unqualified lead, quite simply because your visitor has taken a new step in the interest he expresses towards your commercial offers. How? By opening one of your e-mails, for example, or by downloading a new document on the blog part of your site. It is by collecting information relating to each action carried out on your website that you can identify these qualified leads. The acronym SQL is used for the logical continuation of the buyer’s cycle and it stands for “Sales qualified Lead”.
We Are Getting Closer And Closer To The Purchase
Such as a call, a request for information, it actually depends on the criteria established by each company. But the most important thing is that the MQL confirms its interest after this phase of contact, and it is only from this moment that the MQL changes status to become an SQL. We are getting closer and closer to the purchase. In summary, a lead is basically Belize Email List who has provided you with at least some basic information that suggests an as yet undetermined interest in making a purchase on your e-commerce site. Your primary goal, once you have leads, is to learn more about them. This may take the form of contacting you (two-way communication). Definition of a lead The main difference between a lead and a prospect is that the latter will go further than lead.
And it is indeed the appearance of a two-way type of communication that suggests that an individual has a real potential to buy from your company. This is when the lead becomes a prospect, or sales lead, to be more exact. So a prospect is someone who shows enough potential to become a customer. This status is signaled by two-way communication: this person, who can be called lead or MQL, will, for example, respond to a message that you have sent them. It can be an email, a phone call, or an old-fashioned letter. To continue, the prospect is a potential customer who has shown interest in your products or services. In the dream situation, the prospect presents issues and questions that you can use to create leverage that will facilitate the transition to the purchase phase.
In The Event That The Lead Takes The Bait And Chooses To Respond
Intention to create and you fail to convince him of the usefulness of acquiring your product. The typical journey for an individual to go from being a lead to a prospect will be accomplished. By taking good care of the lead (lead nurturing) through its passage through the conversion funnel thanks. To communication from you that will incentivize further action. And move it further down the funnel where appropriate, provided your sales pitch is compelling enough. In the event that the lead takes the bait and chooses. To respond to this additional contact (email, phone call, etc.). He then becomes a prospect, because he has initiated a two-way communication. In terms of communication, the main difference can be expressed in the fact that with a lead. The contact is made in a way that we qualify in marketing terms as “one-to-many”.
While with a prospect, communication is two-way. In other words face-to-face. Finally, we realize that the definition of the prospect joins that of the SQL. And we can therefore deduce that they are equivalent and. That the status of prospect is the logical continuation of the lead in the cycle of the buyer (Customer Buying Cycle ). Differentiation between the notions of leads and prospects Having defined. What a lead and a prospect are. It is now clear that these two statuses are quite different in the sales process. But as we have seen, they seem to come together at some point (SQL/prospect ). Therefore, your marketing approach will need to have different solutions for each case. As a marketer, it is imperative that you understand that a lead has not achieved prospect status. Therefore, you will have to adapt your marketing action accordingly.