The latest logo creates controversy It was precisely on May 11, 2016. That Instagram introduced its third official logo, and the last to date. The good thing, however, was that it created huge publicity, the “buzz”, as we say today. Not only have mainstream media reported on it, but countless individual users have also posted comments on Twitter or created memes just to add their opinion to the flood of criticism that swept over the appearance of this new design. Many called the act “the change no one wanted.” So what about the technical details of this new logo? It is minimalistic, flat, contains few different colors, and therefore it is somehow in line with current graphic design trends.
This Instagram logo only features pink, purple, and yellow. These colors degrade to blend and pass from one to another. This gradient process is something new for the brand. As in previous logos all the colors were separate very distinctly. Additionally, the rainbow stripe and any representation of this fetish motif have been remove. The only thing that hasn’t changed is the original position of the lens and viewfinder. This time, it took the Instagram team 9 months to agree on this new design and embrace it. Many fans claim that with this new logo released in 2016, Instagram lost its most treasured brand element: the rainbow. We can also regret that the camera is represent in such a metaphorical and minimalist way.
First People Panicked, And Then Finally It Went Like A Letter In The Mail
Of course, the lens and the viewfinder are still there, but we are far from the rich and vintage representation of the old Bell & Howell camera that Instagrammers liked so much. On the other hand, we can consider that the three-color gradient is a way of replacing the rainbow. A logo that follows current design trends As Antarctica Email List earlier. The reactions from the public when the new logo was introduce were far from positive or dispassionate. But 4 years later, water passed under the bridges. And as often happens, it finally feels like the newest Instagram logo has integrated itself very well into our daily lives, after all. Graphic design trends have changed a lot in recent years, and we can see that minimalist shapes and flat images have taken over. Many companies are still turning to rebranding or revamping their brand, either by changing only their logo, or even more brutally, by taking on a new name.
For what reasons ? The logo change, in particular, is intended to attract new users and keep pace with the competition in terms of appearance. With a few years of hindsight, we can conclude that this “shocking” basic change that was imposed by Instagram was an excellent business decision. Indeed, Cole, the designer of Instagram’s second logo, gave an interesting take when it was officially released: “It’s kind of like the Uber logo redesign. First people panicked, and then finally it went like a letter in the mail. As much as the change is painful at first for users, people generally get used to it, and adapt fairly quickly. And then after a few months, they tell you they love that new logo on their home screen. Or are they going to write their own ideas on a sheet of paper and then give them to you?
In Order To Continue In The Discussion And Sharing
This is a small detail, but one that must be thought out in advance for a smooth process. Never forget to create the most playful and interesting group exercises possible in order. To keep all participants focused and collaborative. After the workshop Once the workshop has gone well. And a lot of worthwhile ideas and suggestions have to float. What is the process for getting these to action? Indeed, the actual day of the event is only really part of a bigger. And more important whole. Obviously, you will have to share the results of the workshop. And the decisions that may have to take there with all the participants. By means of a report, a summary, a presentation or a simple e-mail.
For this reason, it is essential to determine a deadline in advance. For example one week after the actual day of the workshop. On which all the stakeholders and the management will be able. To observe the fruits of your work. That said. It’s a great idea to send a quick thank you email to the event stakeholders the day. After the workshop. In this message. You include the date of the upcoming report. In order to continue in the discussion and sharing. Make your conclusions available in an open format, like Google Doc. For example, and invite participants, if it is a restricted group, to add comments. This encourages people to continue their reflection and to prolong this brainstorming filled. With communicative and analytical energy that you will have triggered thanks to this workshop.