During this year 2020, all e-commerce specialists around the world have noticed the meteoric rise in mobile use, accelerated by the COVID-19 epidemic . It’s easy to understand the appeal of mobile to more and more people, and not just young people. With your mobile phone, it is easy to go shopping anywhere, in the metro or on the France Mobile Number Database of a café. With this tool in hand, there is no risk of missing exceptional opportunities such as flash or temporary sales. The mobile is also perfect for doing several tasks at the same time (messages, news, social networks, video games, etc.) and filling certain short times of the day, such as when waiting for a bus or an appointment.
Digital display advertising , What are the advantages Intermediate Digital display advertising , What are the advantages Digital display advertising , What are the advantages To download However, it is estimated that the mobile medium still has a lot of shortcomings, particularly regarding conversion rates, and that it misses out on many sales opportunities for e-merchants. Thus, the figures show that conversion rates on mobile remain much lower than what is observed on PCs. In terms of figures, beyond the good health displayed by mobile applications, we note that nearly 70% of people who do their shopping on a mobile device admit that they do not benefit from an optimal web experience.
The Difficulty Of Comparing Different Sites At The Same Time
So, despite the enthusiasm observed for mobile. M-marketing experts can feel legitimately frustrated to see that a large number of users ready. To validate a purchase on smartphones finally give up. Due to multiple factors. So what are these obstacles that still hinder a maximum conversion rate on mobile? There are mainly 5 of them: Complicated page scrolling Lack of autofill The difficulty of comparing different sites at the same time The lack of detail and realism regarding the products displayed on the mobile pages The lack of transparency in terms of certain essential information Here is a list of areas for improvement that app developers, app UX specialists and digital marketers should consider in order to better leverage the mobile channel.
In the rest of this article, we will provide some ideas in order to achieve the following objectives: Improve page scrolling Optimize autofill Give more possibilities to compare products easily Advance online product presentation Be more transparent about the display of important information 1- Improve page scrolling We’ve all seen it on some mobile websites or apps: page scrolling and overall navigation often leave something to be desired. Just like the loading time, so much so that users stop their shopping experience on the site in question. Application developers must therefore find ways to simplify navigation, to make it more fluid. Comment ? By integrating a menu bar that remains permanently displayed, for example, so that you can access it even when you scroll down a page.
The Lack Of Transparency In Terms Of Certain Essential Information
It would also certainly be interesting to offer complete and relevant filtering options. And easy to find on the menu. Another important element is to give all the keys to the user so that he can easily analyze. The flow of information that he sees appearing on the small screen of his smartphone. This can be done by adding standard interface elements to the application, such as a sidebar. Footers, headers, or even a feature that gives the possibility of saving the articles. That we like and that we want to keep on hand for later. Finally, it will become essential, with consumer demands and progress in AI. To personalize the customer experience on mobile applications as much as possible. By displaying different messages according to the type of audience segment. And by indicating sound information that corresponds to the expectations of each category of consumer.
Optimize automatic entry Compared to a PC shopping experience. Not being able to benefit from autofill on still too many mobile apps is really annoying. Because with this feature. You can fill out the forms required by a website very quickly. Admittedly, nobody likes to fill in these fields and waste their time typing their name, first name, date of birth or address. Chrome introduced a solution called “Fill” a long time ago that fills out entire forms in the blink of an eye, based on a user’s autofill profile. Moreover, with the next major version of Chrome (M43). We will take a new step. Because now, information about your credit card and the address. You use in Google applications such as the Google Store are available on websites.