Build customer loyalty Introduction to inbound marketing Marketing software provider HubSpot coined the term “inbound marketing” in 2006 as opposed to outbound marketing. HubSpot, by the way, specializes in software focused on inbound marketing and readily defines this term as the process of “attracting, converting, closing and retaining customers”. These four critical steps—attract, convert, close, and retain—make up what’s called the buying cycle. Moreover, the vast majority of this guide will be devoted to them. By using several types of content at different stages of the buying cycle you will have a good return on investment. This “inbound marketing” methodology represents “the best way to transform visitors into customers and promoters of your business over the long term”, according to Hubspot. Implement an inbound marketing strategy Beginner Implement an inbound marketing strategy Implement an inbound marketing strategy.
To download Let’s now try to give our own definition. Inbound marketing is a marketing methodology designed. To attract visitors to your website in order to generate qualified leads. And ultimately obtain customers, rather than seeking to impose your product or brand through direct. And untargeted advertising. like in outbound marketing . Basically, with inbound marketing, you will attract the customer. To you through search engines and qualified traffic and not the other way around. By imposing irrelevant advertising on them. In digital marketing, it means using a combination of multiple marketing channels. Most often content marketing, search engine optimization, and social media. In creative ways to attract audiences. attention of people. The objective of an inbound marketing campaign is to increase the reach of your marketing action.
Introduction To Inbound Marketing
“Owned” media are channels over which your business has full control, such as your website, blog, official brand social media accounts, product landing pages, and YouTube channel. You choose what you want to post, how you want to post it, and also when. So-called “earned” media is, in a way, the media coverage that you have earned — and therefore earned — thanks to your hard work. Offline, this includes traditional media coverage by Cambodia Phone Number List and magazines. Online, these are things like news site coverage, often achieved through digital PR, but also social media mentions, use of hashtags for your campaigns, conversations on online forums, etc. Obviously, you have less control over earned media, but it’s also a reward for the amount of work you’ve put into your inbound marketing campaign. Unlike inbound marketing, outbound marketing is essentially based on paid media.
This can be traditional offline advertising, PPC and display advertising or paid emails. Paid media also includes advertising on social networks, for example advertising on Facebook or “promoted posts” on Twitter. Although commonly associated with outbound marketing , it should be noted that social media advertising is often an effective way to boost the performance of inbound marketing campaigns. Advertising on Facebook, for example, allows you to promote your content and campaign to your target audience, regardless of their niche. So if you want to increase qualified traffic on your website, turn more visitors into leads, improve your conversion rate, and consequently boost your sales, inbound marketing is the digital strategy for you! Junto explains how to concretely implement this marketing strategy in this guide by detailing each of these phases.
Drive Traffic To Your Website
Be careful, because it’s not about trying to attract as many people as possible. What you need to look for above all is quality traffic, that is, people who will be likely to buy your products or services. This is what we are going to talk about in this first part: how to attract visitors to your website. To do this, we will examine in detail three methods that you will need to master and apply: • Create and manage a blog with high quality content • Define an optimal editorial schedule • Make the most of social networks A- Create and manage a blog with quality content. The first question you must — rightly — ask yourself: “why a blog”? We saw in the introduction that the main characteristic of inbound marketing was to make the potential customer go.
Your blog should provide visitors with newsworthy information. I.e. content geared towards consumer demand before starting to feed your blog. You will absolutely have to understand and integrate what motivates these people to search online. And to know the motivations of your future customers. You will need to have a precise idea of who they are. A robot portrait, in short. And that’s why the Anglo-Saxon marketing terminology. Introduced these two key expressions almost twenty years ago now. “Buyer persona” and “buyer journey”. Also frequently called “purchasing journey”. But what is it? Know the profile of its potential customers. First and foremost The buyer persona. The buyer persona is the most accurate representation possible of your model customer. It is this prototype of a typical customer that you will need to establish before anything else.