What The Latest Instagram Algorithm

Despite this potential to connect with customers, it’s getting harder for companies to use Instagram as a cost-effective marketing tool. Whether you’re going it alone or considering using a Social Media Agency to help you navigate these changes, The Good Marketer is certain that it’s important to stay on top of the latest updates.

The Instagram algorithm (much like the Facebook algorithm) is a blend of factors that determine the order of the content that the user sees on their feed. The platform says that its updates — including recent changes to the algorithm and changes to features like Stories and Reels — are about improving user experience.

CEO of Instagram Adam Moressi said in a tell-


all blog post that the platform wants “to make the most of your time, and we believe that using technology to personalize your experience is the best way to do that.”

To help you navigate these changes, let’s look Belgium Phone Number at how they affect your business’s ability to reach your audience and what you can do about them.

What’s Changing?

Recent changes in the feed include the option to select a ‘following’ or a ‘favorites’ feed, while there are rumored changes to the dimensions of still image posts. Whilst users now have more options for how they view content in their feed, the vast majority of your audience is probably still viewing the default feed.

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Perhaps the biggest recent change announced by Moressi was the turning tides of ranking towards original content. In a public statement, Moressi said “If you create something from scratch, you should get more credit than if you’re re-sharing something you found from someone else. We’re going to do more to try and value original content more, particularly compared to re-posted content.”



This change occurs in the context of a platform that had already started prioritizing more reactive video content in the form of reels. In competition with TikTok for user attention, Instagram has moved towards a less refined, perfected new feed with fewer repeated posts from multiple users.

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