Winning Customer Trust At The Dawn Of A New Marketing

Without third-party cookies With 2022 fast approaching, The trust that we are going to discuss in this article concerns the way in which brands collect and manage the personal data of their customers. Brands and their marketing and communications specialists will soon have the opportunity to not only build consumer trust, but also foster Switzerland Phone Number List  relationships that should increase brand loyalty. Because meaningful and emotional connections between a brand and a customer can actually lead consumers to accept that their favorite brands use some of their personal information. In any case, this has been shown by research carried out by the British audit and consulting firm, Deloitte Digital.

One of their recent posts indicates that consumers are generally willing to share information about themselves with companies they trust. To change the way brands and companies manage the personal information they have access to, a new approach to data privacy would be a good starting point. It should provide consumers with more control and unequivocal consent regarding their personal information, and offer at least the following practices: Free and subtle management of customer preferences and consent; transparency of personal data practices; explicit opt-in; self-service data access; Simple processes to revoke consent and delete data; Update information service.

 

Social Media And More Concerned About Their Digital Safety Than Ever

2020 consumers are more tech savvy from search engines and social media and more concerned about their digital safety than ever. Brands that want to capture their attention need to provide frictionless authentication and authorization methods. Before seeing how to envisage in terms of digital marketing a relationship of trust with consumers at the dawn of the announced upheaval, let’s go back in time to explain the rise and fall of the famous third-party cookie. A little throwback The cookie is a tool presente in the form of a computer file introduc in 1994 and designed, among other things, to collect data on Internet users.

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This data generally covers the following areas: the use of the web by Internet users, in order to understand their behavior on websites, to store preferences, information relating to the opening of a session, etc. These cookies are call “first-party”, or “proprietary”. Advertising, to retrieve information about marketing performance. This type of cookie is call “third-party”, or “third party”. Why have cookies become controversial? Very soon after their introduction, cookies became notoriously famous for their intrusive nature concerning the privacy of Internet users. Because tracking/tracking of users was and still is possible without a user’s consent or knowledge on many websites.

 

Chrome, Announced That Third-party Cookies

However, in recent years, advertisers and publishers have moved to marketing methods. That have progressively collected much more sensitive privacy information in cookies. It is these unacceptable practices that have brought us to where we are today. And for the past ten years, it is the European Union that has taken up the subject. For example, we saw the appearance of a General Data Protection Regulation from Brussels in 2018. And the main browsers, like Safari, Firefox or Chrome began to think about this problem, until Google’s browser. Chrome, announced that third-party cookies would be blocked from January 2022, thus following Firefox and Safari.

Only first-party type cookies can continue to be use. With this in mind, how will companies that use the internet now manage your data. W while trying to maintain a minimum degree of trust? Restore trust with Internet users. The challenge of the new approach to consider regarding data comes down to considering. When and how first-party personal information will be collected. The manner will be a fundamental point. Because it risks setting the tone in terms of marketing/communication relations. By determining in particular whether or not a consumer chooses to share his information.

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