Creating an effective logo requires an analysis of the clients needs, an assessment of the. Competition and a study of the target clientele. At proactif , we have a creative approach that allows us to achieve the clients. Objectives and to propose a logo that represents it. This approach takes place in several steps 1. Targeting customer needs and expectations the first. Step consists of collecting information in order to achieve brand positioning, which will then be transposed into the design of the logos and tools requested. The startup meeting allows you to first gather all the information and discuss it vision, mission, values, specifications, desired style, examples, preliminary or past content, etc.
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In the case of a logo redesign, we then collect a sample of background remove service existing documents to clearly understand the current brand image. 2. Collective brainstorming secondly, a collective brainstorm with all the members of the team graphic designers and project manager is organized to get the project off to a good start and to ensure that everyone understands the clients needs. A collection is carried out to bring together examples, graphic elements and achievements that do not belong to the client to obtain a bank of ideas which makes it possible to identify positioning opportunities.
At the end of this stage, an initial selection of the strongest axes to be developed is determined. 3. Design of some concepts before starting the creation, the main guidelines are. Established to define the angle with which each of the concepts will be approached. We can thus ensure a greater diversity in the concepts.
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It is at this stage that we explore solutions to create a DZB Directory strong brand and that we approach the graphic and typographic exploration of the brand for all its applications. 4. Presentation a meeting is organized for the presentation of the models as well as the variations, if necessary. The purpose of this meeting is to contextualize each. Model from the point of view of the client and the market. Although no final decision is made at this time, first impressions are telling.
Adaptation of the chosen concept following this meeting, adjustments. Made to reflect the clients requests following the recommendations adopted. If necessary, a new meeting is scheduled to finalize the organizations final logo. 6. Creation of a book of graphic standards once the logo has been selected, various adaptations are made to create a bank of logos. Specific to the organization colors, black and white, reversed, avatar, pms, etc.. A detailed graphic standards guide is then. Created to clearly define the standards to be respected for the application of the brand.